Measure F-24 (2024)

This page contains information about a measure that was placed on the ballot in the November 5, 2024 General Election. This election has been conducted and results will be certified no later than December 5, 2024. Visit slovote.com for results. 

Measure Information

The City Council has adopted Resolution R-2024-040, adding the following measure to the November 5, 2024 ballot.

CITY OF PISMO BEACH
MEASURE F-24

THE PISMO BEACH ESSENTIAL SERVICES MEASURE. To maintain the City of Pismo Beach’s long term financial stability and services such as fixing potholes; keeping streets, sidewalks, infrastructure, parks, and public facilities safe, clean, and well-maintained; providing police/fire protection, 9-1-1 emergency services; addressing homelessness; and for general government use, shall the City extend its Measure I sales tax and set the rate at 1¢ per dollar, providing approximately $4,000,000 annually for 12 years; requiring independent audits, with all funds used locally?

YES 
NO 

Documents and Forms

Arguments

Impartial Analysis

Resolutions

Key dates:

  • Public review period for Attorney’s impartial analysis: Ended June 17, 2024
  • Deadline for submittal of primary arguments for or against the measure: Passed June 18, 2024 
  • Public review period for submitted arguments: Ended June 28, 2024
  • Deadline for submittal of rebuttal arguments: Passed June 28, 2024
  • Public review period for submitted rebuttals: None filed
  • Election Day (vote on this measure): November 5, 2024

Information about Local Funding Measure

The City of Pismo Beach provides a variety of general municipal services, including paving and maintaining local streets, fixing potholes, and managing traffic, as well as maintaining 911 emergency medical, police, and fire response services, keeping existing parks and recreation facilities safe, clean, and well-maintained, addressing homelessness, and other general maintenance and services. 

In recent years, the City’s ability to maintain these services has become more challenging due to operating costs rising at a faster pace than revenues. The City has taken a variety of steps to control and reduce costs, including implementing an increase to the Transient Occupancy Tax (TOT or “hotel tax”) to increase visitors’ fair share of their impact to City services, seeking state & federal grant opportunities for capital replacement and projects, and renegotiating service contracts wherever possible. 

Measure F-24 was placed on the November 2024 ballot by the City Council to provide Pismo Beach voters an option to help close the budget gap by renewing the City’s existing half-cent sales tax (Measure I, approved by the voters in 2014) and adding a supplementary half-cent sales tax. 

Measure F-24 Defined

The Pismo Beach Essential Services Measure is a measure on the November 5, 2024, General Municipal Election ballot for City of Pismo Beach voters only. Measure F-24 seeks voter approval to renew a half-cent (½ ¢) Transactions and Use (sales) Tax passed by Pismo Beach voters in 2014, as well as an additional half-cent (½ ¢) Transactions and Use (sales) Tax. If the proposed ballot measure is approved by the voters, the new total sales tax rate would be set at 8.25% effective April 1, 2025 for 12 years, of which the City would receive 1% through Measure F-24. The remainder of the sales tax is paid to the State of California and San Luis Obispo County. 

A “YES” vote approves the proposal; a “NO” vote rejects the proposal. The ballot question is provided at the top of this webpage.

Measure F-24 Summary

Measure F-24 seeks voter approval to renew a half-cent (½ ¢) Transactions and Use (sales) Tax approved by Pismo Beach voters in 2014, as well as an additional half-cent (½ ¢) Transactions and Use (sales) Tax. If the proposed ballot measure is approved by the voters, the new total sales tax rate would be set at 8.25% effective April 1, 2025 for 12 years. 

This would be a voter-approved and locally-controlled revenue source for the City. This means 100% of the funds generated by Measure F-24, if approved, would stay in Pismo Beach to support the City’s General Fund. 

The City’s General Fund pays for a range of local services, including, but not limited to: 

  • Public Safety, including police, fire, lifeguards, and 911 response services. Currently, 28% of the General Fund is spent on public safety services. 
  • Streets and Roads maintenance, as well as sidewalks and other infrastructure. 
  • Parks, Playgrounds, and Public Facilities, including maintenance, replacing equipment and play structures, and community rental facilities like the Veterans’ Halls.

Additional Information